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JUS PUNJABI, The first American-Punjabi TV Channel launched nationwide

jus punjabiLong Island City, NY: In a major milestone, “JUS Punjabi TV,” the 1st American-Punjabi Television Network, will launch nationwide on Oct. 22, 2008 on DISH Network Ch. 809 joining other major South Asian channels including Zee TV, Alpha ETC Punjabi, SONY Entertainment Television, STAR INDIA One, STAR INDIA Plus and MH1 on the premier satellite platform for International Programming in the U.S. market.

“JUS Punjabi” will be available as an a-la-carte channel for $9.99 to all DISH Network subscribers or as part of a newly created Punjabi Pack of three Punjabi channels – JUS Punjabi, Alpha ETC & MH-1 – at a special introductory price of just $17.99 for all existing and new DISH Network subscribers who already have any South Asian or Urdu channel pack.

Penny Yogiraj Sandhu, Founder-President of JUS Punjabi LLC and its eponymous channel, hailed the launch on DISH Network, which reaches almost 14 million satellite households in all 50 states, as a true milestone for the channel.

“The U.S. market has a large concentration of Punjabi-speaking households who have been waiting for a long time for a Punjabi-genre channel like ‘JUS Punjabi’ that targets not only Indo-Punjabis and Sikhs, but also South Asians, Punjabi-speaking Pakistani-Americans, Guyanese-Americans, and other diverse ethnic groups,” said Sandhu. “‘JUS Punjabi’ offers unique and popular Punjabi programming including music, news, religious and spiritual programs, ‘LIVE’ talk shows aimed at every age group and gender up to three times a day, local and national coverage of the Punjabi-American community, and much, much more.”

Sandhu added, “We have signed long-term program licensing agreements with several top-rated Punjabi channels and independent production houses from India, giving us the exclusive U.S. and North American rights to a wide variety of programs from every program genre.”
jus punjabi live yuba city parade
“JUS Punjabi” will feature popular Punjabi language programs like VIRSA, TAWA.COM, PARAJI BACHKE, BOLLYWOOD CHASKA, PUNJABI POP, and most important DAILY GURABNI NITNEM, GURBANI KATHAS by well-known KATHAKAARS and daily ‘LIVE CALL-IN SHOWS etc. In addition, the channel will show daily Punjabi news bulletins direct from India covering all the latest news from Punjab, Haryana and New Delhi, as well as important national news from India.

As the first American-Punjabi channel, “JUS Punjabi” will also devote a significant percent of its daily program line-up to local content produced from its own broadcast facility in Long Island City, NY. Local features will include ‘LIVE’ talk shows on topical subjects and local issues, and coverage of community events in the Tri-state area and the United States/Canada. In a programming first for ANY South Asian TV channel on the DISH Network platform, “Jus Punjabi” will be the ONLY channel featuring ‘LIVE’ call-in talk shows at least three times per day Monday through Friday, and on weekends. The popular ‘LIVE’ programs airing every morning, afternoon and evening include “Har Raat Harry Ke Saath” with Harry Malhotra (10 p.m. Eastern M-F); “Khidi Dupehar” with Anjana Prasher (3 p.m. Eastern M-F) and a daily evening program focusing on news and current events, with a ‘LIVE’ host Harvinder Riar interacting with callers from all 50 states (8:30 p.m. Eastern M-F). In addition, there will be a ‘LIVE’ show every Saturday morning, “World Review” with the dual anchor team of Harpreet Singh Toor and Donald Kaplan talking about world events and how they impact the U.S. and the South Asian community. And Rabinder Bhamra will introduce you to a ‘Who’s Who’ of the Indian/Sikh community on weekly our program ‘Meet the V.I.P’ (Sunday 10 p.m. Eastern).

Another highlight of the channel is the religious and spiritual programming including daily Shabad Gurbani, Nitnem, Katha from India and from local Gurudwaras; interviews with local politicians and celebrities, and special programming aimed at women and young viewers.

Karl Khandalavala II, Sr. Executive Vice President of JUS Punjabi and a founding partner with Penny Yogiraj Sandhu, praised DISH Network for recognizing the importance of the community served by “JUS Punjabi,” saying, “DISH Network, led by Charlie Ergen and his entrepreneurial vision, will always be recognized as a pioneer for spearheading the outreach into dozens of ethnic markets; most notably the South Asian market, which has been one of the fastest growing segments of the population in the satellite TV market. We owe a huge debt of gratitude to Mr. Ergen, DISH Network and its entire international programming and marketing team for recognizing the importance of the entire South Asian community as a whole, and the Indo-Punjabi and Sikh community. We are confident that by offering ‘JUS Punjabi’ on DISH Network, the platform will attract thousands of new subscribers and will be welcomed by existing subscribers who will be introduced to our unique program line-up.”

Tracy West, vice president of International Programming for DISH Network, welcomed the new channel into the South Asian line-up saying, “We are delighted to welcome ‘JUS Punjabi’ to the DISH Network Punjabi line-up, a testament to our continued dedication to providing the best in international programming.”

26 Comments »

  1. Jeff Atkinson said, October 21, 2008 @ 11:23 am

    You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I have spent most of my time here just lurking and reading, but today for some reason I just felt compelled to say this.

  2. satnam sarai said, October 25, 2008 @ 3:33 am

    Jus Punjabi only available as an a-la-carte channel for $9.99 NOT part of punjubi PACK as stated above “Punjabi Pack of three Punjabi channels – JUS Punjabi, Alpha ETC & MH-1 – at a special introductory price of just $17.99 for all existing and new DISH Network subscribers who already have any South Asian or Urdu channel pack.”
    ONLY a-la-carte NOT part of PUNJABI PACK, PUNJABI PACK INCLUDE ON MH1/ETC

  3. Sukhjit Singh said, February 15, 2009 @ 11:47 am

    Please see if you can make a deal with DIRECTTV also so that we as their customers view this channel.
    Thank You

  4. suman said, February 21, 2009 @ 1:13 am

    i watched the channel programs recently in my friends house and appears the quality of the program is really bad and the image is little fuzzy. Although ETC Alpha punjabi has the image quality clear and pixel hit.

  5. sanjay singh said, February 22, 2009 @ 2:56 am

    I agree with Suman, the program seems to be blury and not clear, i guess its bad than even webcast of some local channels, waste of money, may be Jus Punjabi will improve their broadcasting quality.

  6. harpreet kaur said, February 22, 2009 @ 10:12 am

    yaar channel hi to hai, lets have entertainment, when they will have a bigger studio they will improve, lets motivate them, chill yaaron

  7. sanjeev kumar said, March 14, 2009 @ 7:31 am

    self sanjeev kumar press reporter(punjab kesari new delhi)in 18 year
    i want join your news channal.

    regd
    sanjeev kumar
    09417907100.09023623570

  8. Paar said, April 3, 2009 @ 9:51 pm

    Harpreet… is that you..Harry??? LOL

  9. Charan Singh Kalsi said, April 8, 2009 @ 3:37 pm

    This is the best thing happen in USA. We need the program controlled by sikh and for the sikhs. We like to share the news about sikh discrimination by US Armed forces. Sikhs are not allowed to wear a turban or unshorn hair. you can contact to sikh collition for more information and basic information is available on sikh collition web site.

    if you need information, please feel free to contact us at 973-628-9130 (Home)

    Charan Singh Kalsi

  10. AJAY PAHWA said, April 13, 2009 @ 9:29 pm

    hy this is ajay pahwa and allso working in website advertisement,
    so we required the ad rate card and athority letter from your orgnigation.thanks
    ajay pahwa
    punjab
    9914459944
    9914411448
    www.megastarshine.com
    www.tradedost.com

  11. vinay pal said, May 12, 2009 @ 6:55 am

    Hi,this is Vinay pal news head of jus punjabi,for coverage of any event or any news .please mailme at vinay@juspunjabi.com or call me at 098880-29070. tnx

  12. Ravi jaiswal said, July 14, 2009 @ 5:19 am

    Hi i am ravi jaiswal from ludhiana(punjab).I am news reporter in mahuu news.I have two years experience in print media and one year experience in electronic media.I want join jus punjabi.Age 19years.Call me for my resume resume.Contact no. 09464363932 , 09988895878

  13. Virdi said, August 15, 2009 @ 9:52 pm

    We like your programe since you refelct the real picture in your programe.

  14. Sukhbir said, August 16, 2009 @ 11:02 pm

    Wahey guru ji ka khalsa wahey guru ji ki Fatheh,
    I watched Mr Bamrah’s interview with Mr JS Parmar. I congratulate Mr Parmar for such devoted feelings. I was deeply touched with his Seva.
    Is it possible to have his email address. thanks, Sukhbir

  15. manpreet singh said, August 26, 2009 @ 9:38 pm

    jus punjabi punjabia di balle balle showspecial program on baba da vivah from batala thanks

  16. VIJAY KALER said, September 9, 2009 @ 2:16 pm

    i am work 4man U.A.E

  17. Pyar said, September 9, 2009 @ 9:48 pm

    Please let us DirectTV customers have the choice of Jus Punjabi

    thanx a lot

    Pr

  18. suraj Sampla said, September 21, 2009 @ 1:34 pm

    The host of your program Yaddain, Harry, is most annoying and ruining a nice program by reciting bad Urdu. He speaks such wrong Urdu that I and some of our friends have decided not to watch this program. This Mr. Harry read Urdu poetry written in Hindi and reading from under the table is very idiotic.
    It could be a great program if you stops reading Urdu poetry which is not his cup of tea.

    Regards.
    Suraj Sampal

  19. amrik singh pannu said, September 23, 2009 @ 6:33 pm

    in punjabi news you are wasting your and our time as you (not Rachna)
    some one reads the main news head lines so fast you can hardly under stand and he repeats the same at the end too.stop it.
    jus punjabi you are doing good
    please keep it up
    hi riar lamba mann bhamra and all others

  20. Bakshidner Kaur said, October 24, 2009 @ 3:15 pm

    I am glad we have another badal supported- dasam granth/ rss loving channel. just what we needed. thanks! Great job attacking prof. Darshan the other day. two against one!

  21. manpreet said, November 19, 2009 @ 12:49 am

    i luv jus punjabi channel. hi anjana riar uncle ji lamba uncle ji and harry and all others well done keep it up i think every one loves jus punjabi channel.

  22. gurtek singh dhaliwal said, November 20, 2009 @ 11:44 pm

    i watched jus punjabi tv on youtube only once, the program was mudda abt singh sahib prof darshan singh ji khalsa, mr harvinderjit singh riar seems to be a good guy but lamba, i hav only one word for him, bukkal de supp, we should aware of these type of persons who looks like sikhs but they always work very hard to weaken sikhism roots.i cant find anybody like prof sahib in these days.waheguru ji ka khalsa waheguru ji ki fateh

  23. Sarabjeet Singh said, November 23, 2009 @ 12:56 pm

    in ur prog mudda ur host mr lamba attacked prof darsan singh in that video in wrong way. i dont know why u have taken lamba as a host od this show. even u all know lamba is a anti sikh person in sikh dress.. by cutting the video u made fool to ur own viewers who had trust on ur channel

  24. Kamaljit said, November 26, 2009 @ 11:45 pm

    Hey, Anjana… I luv jus punjabi channel…keep up the good work.

  25. Chander Mohan said, December 13, 2009 @ 7:30 am

    To,

    The Editor
    Jus Punjabi

    Subject: Information for Candle March

    Respected Sir,
    With due regard that We / I Chander Mohan S/o Late Krishan Kumar, 2. Amit Kumar s/o Chander Mohan, 3. Amita D/O Chander Mohan due to injustice by Judicial & Administration & Police making mockery of System. For the protest / Approach to the Hon’ble Chief Justice, Governor, Chief Minister Punjab or DC Mohali through the demonstration of Candle March on Dated 14/12/2009 at 12.30 PM from the District Court to High Court. So, Sir you are requested to give the protection nobody can harm to me for the course of justice.
    Thanking You for this appeal

    Date :13/12 Chander Mohan S/o Late Krishan Kumar
    Place : # 1430/23, Phase 10 Mohali
    Punjab, 09217662400

  26. vikramjeet singh mann said, December 20, 2009 @ 2:22 am

    i have done masters in journalism. having 10 years exp. in journalism field.
    in capacity to hold the key post of SGPC as Media Advisor for one year.
    worked in many news channels.
    presently working as Bureau Chief punjab in hindi news channel.
    looking same status in any good paying profassional news channel.
    having very good bureau cratic and political contacts which will be help full to launch and for solve other difficulties like distribution cost etc.
    i have my own office/studio setup. i have capacity to engage other man power & reporters on my own end. if channel offers me to appoint reporters on my own.

    Thanks

    contact at vikramjitmann1@gmail.com
    (9888173659)

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